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Business Innovation is for those who want to learn how to breathe life into their ideas. You’ll find a match here if you:

  • like to challenge the status quo and ask critical questions
  • are a creative spirit who likes to experiment
  • want to pursue real-life challenges right from the start
  • are interested in solving complex societal and environmental problems

We give you the compass, not the map. You will learn to initiate, take risks, and reflect on your own personal and professional growth. These are crucial, modern-day skills that will prove important once you start your professional career.


Upon completion of the Business Innovation programme, you will obtain a Bachelor of Arts degree. This degree enables you to apply for (pre-)master programmes related to business. In the Netherlands, this could be one of the following:

  • Entrepreneurship and Innovation – University of Amsterdam
  • Management of Innovation – Erasmus Rotterdam
  • Global Business and Sustainability – Erasmus Rotterdam
  • Sustainable Business and Innovation – Utrecht University
  • Innovation Management – Eindhoven University of Technology
  • Strategic Innovation Management – University of Groningen

Kansen op de arbeidsmarkt

After graduation, you will have the skill set required for the ever-changing job market. To give you an idea of your future profession, we have outlined a couple of them below:

  • Innovation Officer - As an Innovation Officer, you are the person in an organisation that is responsible for identifying, developing and managing innovation within a company.
  • Concept Developer - Concept Developers can lead projects from the drawing board to an amazing execution. You develop and optimize creative concepts that suit the target audience and the customer's objectives. You do this in a team and work together with colleagues from different disciplines.
  • Creative Technologist - The role of Creative Technologist bridges the gap between creative and technical departments, uniting the visual aesthetic with what is technically viable. Besides having the necessary technical skills, you are the one who looks beyond the boundaries of current knowledge in order to come up with new, creative possibilities.

One of the advantages of having a degree in Innovation, is that you get the chance to design your own career path. You will have what it takes to adapt to the ever-changing world of business. The jobs listed above exist in every sector, so the world is your playground!

Test jezelf!

Wil je weten welke opleiding het beste bij je past? Doe dan de gratis studiekeuzetest van Inholland. De test bestaat uit een persoonlijkheidstest en uit 'swipe je studie'. Zo kom je erachter welke opleiding goed bij jou past!

Meer info over Inholland en het opleidingsaanbod vind je op de website van Inholland.